Our Team
Whilst Watershed is a new company, our team has a long history of collaboration for change.
Sofia Madden
Co-Director
LA/Melbourne (She/her)
Sofia is one of Australia’s top social change communicators, having worked for more than 200 clients ranging from the Yes campaign for Marriage Equality to the ABC, the Australian Labor Party, Cathy McGowan, and Spotify. Sofia previously co-led agency PrincipleCo.
Sofia Madden
Sofia is one of Australia’s top social change communicators, having worked for more than 200 clients ranging from the Yes campaign for Marriage Equality to the ABC, the Australian Labor Party, Cathy McGowan, and Spotify. Sofia previously co-led agency PrincipleCo.
Sofia Madden
Sofia is one of Australia’s top social change communicators, having worked for more than 200 clients ranging from the Yes campaign for Marriage Equality to the ABC, the Australian Labor Party, Cathy McGowan, and Spotify. Sofia previously co-led agency PrincipleCo.
Sofia Madden
Sofia is one of Australia’s top social change communicators, having worked for more than 200 clients ranging from the Yes campaign for Marriage Equality to the ABC, the Australian Labor Party, Cathy McGowan, and Spotify. Sofia previously co-led agency PrincipleCo.
Nick Moraitis
Co-Director
Melbourne (He/him)
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Nick Moraitis
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Nick Moraitis
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Nick Moraitis
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Sam McLean
Co-Director
Melbourne (He/him)
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Rohan Lark
Head of Creative
Melbourne (He/him)
Roh joins Watershed from HireUp, where he was Head of Brand. Previously he was Managing Director of Agency NYC, and Creative Director at Make Believe. His clients have ranged from UN and international organisations, to grassroots political campaigns.
Nick Haines
Head of Campaigns
Melbourne (He/him)
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Jim Middleton
Head of Media
Melbourne (He/him)
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Cam Klose
Senior Campaign Advisor
Melbourne (He/him)
Cam has driven community climate action through diverse organisations such as Huddle Communities, Farmers for Climate Action, and Indigo Power. Cam also played a key role in Cathy McGowan’s 2013 and 2016 campaigns and served as her media advisor.
Bruce Hardy
Strategic Advisor | Energy & Climate Innovation
Melbourne (He/him)
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Bruce Hardy
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Bruce Hardy
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Bruce Hardy
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Ann Capling
Senior Campaign Advisor
Melbourne (She/Her)
Ann had a 30 year career as professor of politics and public policy, held senior university leadership and management roles, and has been an advisor to governments, international organisations and NGOs. She was a co-founder of Voices of Kooyong and manager of Dr. Monique Ryan’s historic Kooyong campaign in 2022. Since then, she has advised independent campaigns at the federal, state and local government level.
Ann Capling
Senior Campaign Advisor
Melbourne (She/Her)
Ann had a 30 year career as professor of politics and public policy, held senior university leadership and management roles, and has been an advisor to governments, international organisations and NGOs. She was a co-founder of Voices of Kooyong and manager of Dr. Monique Ryan’s historic Kooyong campaign in 2022. Since then, she has advised independent campaigns at the federal, state and local government level.
Ann Capling
Senior Campaign Advisor
Melbourne (She/Her)
Ann had a 30 year career as professor of politics and public policy, held senior university leadership and management roles, and has been an advisor to governments, international organisations and NGOs. She was a co-founder of Voices of Kooyong and manager of Dr. Monique Ryan’s historic Kooyong campaign in 2022. Since then, she has advised independent campaigns at the federal, state and local government level.
Ann Capling
Senior Campaign Advisor
Melbourne (She/Her)
Ann had a 30 year career as professor of politics and public policy, held senior university leadership and management roles, and has been an advisor to governments, international organisations and NGOs. She was a co-founder of Voices of Kooyong and manager of Dr. Monique Ryan’s historic Kooyong campaign in 2022. Since then, she has advised independent campaigns at the federal, state and local government level.
Barney Lewer
Senior Campaign Advisor
Sydney (He/him)
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Barney Lewer
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Barney Lewer
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Barney Lewer
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Holly Horne
Operations & Production Lead
Adelaide (She/Her)
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Holly Horne
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Holly Horne
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Holly Horne
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Ed Miller
Senior Advisor, Policy & Research
Melbourne (He/him)
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.
Ed Miller
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.
Ed Miller
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.
Ed Miller
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.
Sarah Berry
Senior Advisor, Digital engagement
Melbourne (She/Her)
A Member of the Chartered Institute of Marketing, Sarah has spent over a decade campaigning for causes from economic justice to sustainable cities, combining her expertise with persuasive communications to drive change. Beyond advocacy, she specialises in helping charities and nonprofits transform digitally and organisationally, empowering them to embrace innovative approaches with confidence.
Sarah Berry
A Member of the Chartered Institute of Marketing, Sarah has spent over a decade campaigning for causes from economic justice to sustainable cities, combining her expertise with persuasive communications to drive change. Beyond advocacy, she specialises in helping charities and nonprofits transform digitally and organisationally, empowering them to embrace innovative approaches with confidence.
Sarah Berry
A Member of the Chartered Institute of Marketing, Sarah has spent over a decade campaigning for causes from economic justice to sustainable cities, combining her expertise with persuasive communications to drive change. Beyond advocacy, she specialises in helping charities and nonprofits transform digitally and organisationally, empowering them to embrace innovative approaches with confidence.
Sarah Berry
A Member of the Chartered Institute of Marketing, Sarah has spent over a decade campaigning for causes from economic justice to sustainable cities, combining her expertise with persuasive communications to drive change. Beyond advocacy, she specialises in helping charities and nonprofits transform digitally and organisationally, empowering them to embrace innovative approaches with confidence.
Jack Regester
Senior Campaign & Policy Advisor
Melbourne (He/him)
Jack is a former senior executive in the Victorian government with extensive public policy and communications experience. He has led landmark reforms such as the decriminalisation of public drunkenness and the treaty process in Victoria as well as leading national and state-wide issues based campaigns. He has also championed positive social change through policy and advocacy roles in Royal Commissions, human rights institutions and for international NGOs.
Jack Regester
Jack is a former senior executive in the Victorian government with extensive public policy and communications experience. He has led landmark reforms such as the decriminalisation of public drunkenness and the treaty process in Victoria as well as leading national and state-wide issues based campaigns. He has also championed positive social change through policy and advocacy roles in Royal Commissions, human rights institutions and for international NGOs.
Jack Regester
Jack is a former senior executive in the Victorian government with extensive public policy and communications experience. He has led landmark reforms such as the decriminalisation of public drunkenness and the treaty process in Victoria as well as leading national and state-wide issues based campaigns. He has also championed positive social change through policy and advocacy roles in Royal Commissions, human rights institutions and for international NGOs.
Jack Regester
Jack is a former senior executive in the Victorian government with extensive public policy and communications experience. He has led landmark reforms such as the decriminalisation of public drunkenness and the treaty process in Victoria as well as leading national and state-wide issues based campaigns. He has also championed positive social change through policy and advocacy roles in Royal Commissions, human rights institutions and for international NGOs.
Lily Spencer
Senior Communications Consultant
Sunshine Coast (She/Her)
Lily is one of Australia’s most well known social change wordsmiths. Lily served as GetUp’s first campaigns director, pioneered Choice’s early online engagement, and worked in digital for the Australian Labor Party. She co-founded comms agency Make Believe, and most recently co-led Australia Remade.
Lily Spencer
Lily is one of Australia’s most well known social change wordsmiths. Lily served as GetUp’s first campaigns director, pioneered Choice’s early online engagement, and worked in digital for the Australian Labor Party. She co-founded comms agency Make Believe, and most recently co-led Australia Remade.
Lily Spencer
Lily is one of Australia’s most well known social change wordsmiths. Lily served as GetUp’s first campaigns director, pioneered Choice’s early online engagement, and worked in digital for the Australian Labor Party. She co-founded comms agency Make Believe, and most recently co-led Australia Remade.
Lily Spencer
Lily is one of Australia’s most well known social change wordsmiths. Lily served as GetUp’s first campaigns director, pioneered Choice’s early online engagement, and worked in digital for the Australian Labor Party. She co-founded comms agency Make Believe, and most recently co-led Australia Remade.