Our Team
Whilst Watershed is a new company, our team has a long history of collaboration for change.
Sofia Madden
Co-Director
(She/her)
Sofia is one of Australia’s top social change communicators, having worked for more than 200 clients ranging from the Yes campaign for Marriage Equality to the ABC, the Australian Labor Party, Cathy McGowan, and Spotify. Sofia previously co-led agency PrincipleCo.
Nick Moraitis
Co-Director
(He/him)
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Sam McLean
Co-Director
(He/him)
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Rohan Lark
Head of Creative
(He/him)
Roh joins Watershed from HireUp, where he was Head of Brand. Previously he was Managing Director of Agency NYC, and Creative Director at Make Believe. His clients have ranged from UN and international organisations, to grassroots political campaigns.
Nick Haines
Head of Campaigns
(He/him)
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Jim Middleton
Head of Media
(He/him)
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Nina O’Connor
Senior Campaign Advisor
(They/them)
Nina has worked in digital campaigning and organising in the US and Australia, including at Change.org, Climate 200, US-based consultancy GEER, and for the Australian Greens.
Cam Klose
Senior Campaign Advisor
(He/him)
Cam has driven community climate action through diverse organisations such as Huddle Communities, Farmers for Climate Action, and Indigo Power. Cam also played a key role in Cathy McGowan’s 2013 and 2016 campaigns and served as her media advisor.