Our Team
Whilst Watershed is a new company, our team has a long history of collaboration for change.
Sofia Madden
Co-Director
Perth (She/her)
Sofia is one of Australia’s top social change communicators, having worked for more than 200 clients ranging from the Yes campaign for Marriage Equality to the ABC, the Australian Labor Party, and Spotify. Sofia previously co-led agency PrincipleCo.
Nick Moraitis
Co-Director
Melbourne (He/him)
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Nick Moraitis
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Nick Moraitis
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Nick Moraitis
Prior to Watershed, Nick founded Australian Progress, and served as CEO of Foundation for Young Australians, as well as strategy agency Make Believe. Nick is a board member of Global Citizen Australia, and on advisory boards for Tripple and Philanthropy Australia.
Sam McLean
Co-Director
Melbourne (He/him)
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Sam McLean
Over six years as Tesla’s head of policy and business development in Australia/NZ, Sam was integral to growing the electric vehicle, battery, and critical mineral sectors in Australia and New Zealand. Sam has previously worked as a senior advisor in federal parliament and as a CEO and Director of NGOs, Industry associations, and software companies.
Rohan Lark
Head of Creative
Melbourne (He/him)
Roh has been focused exclusively on social impact creative & comms since 2010. Previous roles include Head of Brand at Hireup, Managing Director at Agency NYC, and Creative Director at Make Believe. His clients have ranged from UN agencies and INGOs, to grassroots campaigns and impact-focused startups.
Rohan Lark
Roh has been focused exclusively on social impact creative & comms since 2010. Previous roles include Head of Brand at Hireup, Managing Director at Agency NYC, and Creative Director at Make Believe. His clients have ranged from UN agencies and INGOs, to grassroots campaigns and impact-focused startups.
Rohan Lark
Roh has been focused exclusively on social impact creative & comms since 2010. Previous roles include Head of Brand at Hireup, Managing Director at Agency NYC, and Creative Director at Make Believe. His clients have ranged from UN agencies and INGOs, to grassroots campaigns and impact-focused startups.
Rohan Lark
Roh has been focused exclusively on social impact creative & comms since 2010. Previous roles include Head of Brand at Hireup, Managing Director at Agency NYC, and Creative Director at Make Believe. His clients have ranged from UN agencies and INGOs, to grassroots campaigns and impact-focused startups.
Nick Haines
Head of Campaigns
Melbourne (He/him)
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Nick Haines
Nick played a key role in Cathy McGowan’s 2013 victory in Indi, and has been a leading champion of the ‘Voices’ movement. Prior to joining Watershed, Nick served as Senior Campaign Manager at global campaigning movement Ekō, and with a variety of climate NGOs, unions and non-profits.
Jim Middleton
Head of Media
Melbourne (He/him)
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Jim Middleton
Jim is one of Australia's most recognisable and respected national press gallery veterans, with a 40 year career including Chief Political Correspondent for the ABC. In recent years he has served as a media advisor including to Independent MPs Tim Storer and Zoe Daniel.
Cam Klose
Senior Campaign Advisor
Melbourne (He/him)
Cam has driven community climate action through diverse organisations such as Huddle Communities, Farmers for Climate Action, and Indigo Power. Cam also played a key role in Cathy McGowan’s 2013 and 2016 campaigns and served as her media advisor.
Bruce Hardy
Strategic Advisor | Energy & Climate Innovation
Melbourne (He/him)
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Bruce Hardy
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Bruce Hardy
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Bruce Hardy
Bruce is a leader in electrification, climate innovation, and venture growth. At AGL Energy, he scaled demand response, virtual power plants, and EV charging. At Telstra, he co-founded an AI-driven supply chain venture. With a background in IP law and commercial strategy, he now advises organizations on decarbonization at Watershed Change.
Barney Lewer
Senior Campaign Advisor
Sydney (He/him)
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Barney Lewer
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Barney Lewer
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Barney Lewer
Barney is one of Australia’s most experienced community and digital organisers, with two decades of experience in the climate, environment, union and social justice movements. He has worked 38 Degrees, Greenpeace, various unions and was part of Climate 200’s succesful 2022 Federal Election campaign.
Holly Horne
Operations & Production Lead
Adelaide (She/Her)
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Holly Horne
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Holly Horne
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Holly Horne
Holly is a senior operations, partnerships and production specialist. Beginning her career in agency land, Holly spent 10 years at Clemenger BBDO, including as Creative Services Manager and Head of Production. More recently, she served as Chief Operating Officer of two fast growth tech start-ups in the mental health space, and helped produce the social business conference, Purpose.
Ed Miller
Senior Advisor, Policy & Research
Melbourne (He/him)
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.
Ed Miller
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.
Ed Miller
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.
Ed Miller
Ed’s passion is the intersection of economics and social impact. Ed was COO at Forte, an impact finance fund focused on education, and led economic policy and campaigning for one of Australia's largest NGOs. While studying at the University of Sydney, he was Dean's Scholar for Economics, co-founded 180 Degrees Consulting which now operates in 34 countries, and won the World and Australasian Debating championships.